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Our work in this sector covers everything from sports brands to global sporting events and sporting organisations.

Having worked with TfL and LOCOG on parts of the London Olympic bid as far back as 2004, we were delighted in 2012 to be writing about many different aspects of the Games and its legacy. This included an 88-page London 2012 legacy document presented by David Cameron to the IOC. Before and after the event, we also worked on many projects for East Village, the London neighbourhood created from the athletes’ village.

We’ve helped European Athletics set the standards for road race organisers all over Europe, while for Europe’s football governing body UEFA, we established a set of corporate values statements for use on correspondence.

Approached by UEFA, we won a competitive pitch to come up with the strapline for the Euro 2012 tournament, the world’s third-largest sporting event. Our entry, ‘Creating history together’ succinctly captured the spirit of football and co-operation between joint hosts Poland and Ukraine.

We’ve also worked on projects for:

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