Campaign concepts, naming and taglines often benefit from team thinking. We have a proven process for analysing and distilling the brief, and then generating, reviewing and fine-tuning ideas.
Our strategic ideas and writing were behind the launches of brand and product campaigns for GE Money, Custom Fleet, Macquarie Bank’s transaction accounts, Pepper and ING Direct.
We helped Lend Lease launch an internal Building Information Modeling (BIM) education campaign. We researched and wrote in-depth development case studies and video scripts about its most iconic projects – including Barangaroo and the UTS Chau Chak wing.
We also regularly write major property development campaigns, including Darling Square for Lend Lease, Lucent and Leichhardt Green for Greenland, The Address and The Hermitage for Sekisui House, Magnolia for AV Jennings and Unison for Mirvac.
To attract visitors to the ‘Take Another Look’ exhibition at the National Portrait Gallery, we developed a poster campaign unearthing surprising facts about famous people. Did you know Lord Kitchener knitted socks? And Horatio Nelson suffered from seasickness?
For household brands giant, Reckitt Benckiser, we develop names for key products. These have included the challenges of naming a new all-purpose vinegar-based cleaner, a revolutionary new dispenser format for a kitchen cleaning product, and renaming their current Lysol Power & Free range of sprays, solutions and wipes, aimed mainly at pet owners.
Working with an agency in Dubai, we developed an outdoor poster campaign with supporting DM for Audi’s S Range. ‘Powered to dominate’ was featured on 48-sheet posters across the Middle East.
We won a competitive pitch to come up with the strapline for the Euro 2012 tournament, the world’s third-largest sporting event. Our entry, ‘Creating history together’ succinctly captured the spirit of football and co-operation between joint hosts Poland and Ukraine.
The Nestlé portfolio of brands is constantly developing, and naming is naturally a major part of this. We’ve worked on several naming projects, including for different formats and flavours of Kit Kat, a limited edition Yorkie bar, and Christmas selection boxes.
And we’ve been helping discounter Aldi in the UK, USA and Australia with naming and promotional material.
We’ve also worked on campaign concepts, naming and tagline projects for:
- Actuarial Profession
- De Vere Hotels
- GE Capital
- Jennings Brewery