Great content is now the backbone of most strategic marketing plans. But it’s also a huge commitment – and without some robust thinking behind it and the creative capability to execute, it can be a big fat waste of marketing budget. That’s where we come in.
For Macquarie Bank, we’ve worked as an on-demand editorial team for more than four years – ensuring Strictly Business shares relevant, valued expertise every month with 10,000+ SME subscribers. We also interviewed personal banking clients to create the authentic, deeply personal content behind its successful I Bank With Macquarie campaign.
For network infrastructure company ECI, we’ve worked closely with product and marketing teams to create a blog series aimed at power distribution companies.
We’ve also run customer interviews, a competitor audit, created buyer personas and mapped customer journeys for global payment solutions provider HiFX.
Plus, we’ve researched and written eBooks, white papers and research reports – drawing on extensive interviews, research and analysis – for Australia Post (series on digital transformation in government and business), Stockland (tapping into the homebuyer journey), ADMA (customer experience and AI in marketing and Navitas (the edtech revolution).
And we’ve produced comprehensive content strategies, plans and calendars for Stamford Capital, and Citibank.
We’ve also worked on content marketing projects for:
- Macquarie Pacific Funding
- RTL Group
- Thomson Reuters