Retailer brands have always formed a significant part of our FMCG work – whether it’s naming, POS, in-store literature, pack copy, guidelines writing, or websites.
These days, high street and supermarket retailers understand the power of their own brands. It’s an area we’ve plenty of experience in for names such as Aldi (in the UK, US and Australia), Asda, Boots, Marks & Spencer, Morrisons, SPAR, Tesco, Thorntons, WH Smith and Wilko.
Our pack copy experience includes helping bring to life the seven different flavours and unique characteristics of Glaceau Vitamin Water in a tongue-in-cheek way – all while tying each into an Olympic theme. We’ve also helped Annie Sloan expand her Chalk Paint brand here in the UK, and establish it in the US, with pack, POS copy, and instructional leaflets.
How does Bacardi train bar staff across Europe? It asks us to help it develop a coherent narrative of the brand’s heritage, a story that started over 150 years ago in Cuba. Then adapt it for use in various media, including a video script and heritage roadshow.
Regional breweries are often prepared to try something new with words. Working with Everards in the Midlands, Jennings in Cumbria, and Thwaites in Lancashire, we’ve had fun working on POS, posters, ads, direct mail and straplines.
Our consumer web work for FMCG brands includes websites for Peppadew, Ginsters, Danepak and Penguin (McVitie’s).
Around the house, we’ve written brochures for Royal Doulton and Minton china, as well as Mira showers, Kohler bathrooms, Hammonds bedrooms and Howdens kitchens.
In fashion, we’ve worked on a retail manual for Wrangler and written POS and ad copy for Umbro.
We’ve also worked on projects for:
- Argento Wine
- Coke Zero
- Loyd Grossman Sauces
- Nongshim shin ramyun noodles
- Tamarind World Foods
- Walkers Sensations