It’s a competitive landscape for leisure, tourism and travel brands. From boutique hotels and pub groups to health clubs, travel companies and visitor attractions, we’re using words to help them stand out just that little bit more.
A case in point is Hotel du Vin. We created a distinct tone of voice that better reflected their boutique positioning – undeniably French with a British twist – then let it loose on their website. They were so happy, they asked us to help Malmaison communicate their updated brand internally.
And we’ve written for some prestigious groups and individual hotels, too – such as Castle Leslie in Ireland, the Waldorf Astoria, Berlin and The Langham, London (food courtesy of Michel Roux Jr).
Ember Inns run regular promotions in their pubs around the country – including a wine festival. We very much enjoyed writing about it all for their Grapevine magazine – complete with tasting notes.
Poring over rare books and documents. Talking to historians and enthusiasts. It’s often part of researching and writing for museums and visitor centres. We’ve done it for Bury Transport Museum, Cambrian Visitor Centre, Lancashire Fusiliers Museum, Solway Coast Discovery Centre and Dinefwr Park and Castle.
Historic Royal Palaces attract thousands of visitors every year, and we had the job of writing about their catering facilities. Continuing the regal theme, our work for the Royal Parks has ranged from their annual report to an apprenticeship brochure to wildlife display panels.
In air travel, we’ve written e-newsletters for BMI Diamond Club members, and comms aimed at business and first-class customers for Qantas and American Airlines. And tour operators we’ve scribed for include TUI Travel, Page & Moy and Lucketts Travel.
We’ve also worked on projects for:
- British Airways
- De Vere Hotels
- Dubai Tourism
- Endota Spa
- Hilton International
- Holiday Inn
- Marriott Hotels
- Premier Inn
- Scandinavian Airlines
- Sydney Swans
- The Club at County Hall
- Tourism NSW
- The Travel Authority