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Brand strategy and articulation

Whether your brand is at a crossroads or just starting out in life, we use words to put it on the right path. The language you use can make or break your business, so it’s worth investing in your copywriting. We can help develop your brand strategy, complete with vision, values and personality, and articulate this by creating a distinctive tone of voice (including guidelines and training). We can also apply your tone of voice – new or existing – to your most valuable communications.

Brand messaging:

  • Vision, mission, values
  • Messaging frameworks
  • Elevator pitch / manifesto
  • Straplines
  • Naming
  • Competitor, customer research

Tone of voice:

  • Creation and development
  • Application across collateral
  • Tone of voice and editorial guidelines
  • Training and one-to-one coaching