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Get the words spot on...

…and people will listen. Welcome you into their world. Respect (even love) you a little more. They’ll think or act differently and, very occasionally, thank you.

The right words get people on board, whatever the context. They can directly affect your bottom line, and your success as a business.

We’re here to help make sure your words are an asset. To tell your story, bring your ideas to life, and get your message across. Or help you improve your own writing, through workshops and ‘on the job’ coaching.

Ultimately, we’re here to help you realise the true financial value of the words you use.

We’ll tell your story, bring your ideas to life, and get your message across.

Our clients call us when they want:

  1. Copywriting
    to get people to buy or do something
  2. Content
    that will build their reputation and their business
  3. A tone of voice
    so they talk in a way that suits their personality
  4. Coaching
    on-the-job, so the training really sticks

Words from the blog

Property writing 101: when homes stop selling themselves

11th November 2018

When the market was at its peak and homes in Sydney and Melbourne were selling themselves, it was almost enough to brand your project as ‘well-crafted’ and leave it at that. But for off-the-plan marketers, the property market is no longer a safe bet – and selling a hole in the ground is going to require a lot more creative thinking. Read more

Want to be ‘innovative’? Leave it out!

16th October 2018

Copywriters generally agree we should try to stem the tide of that over-used, meaningless, unspecific abstract word - innovation. But every company still wants it in their headlines. How innovative is that? Read more