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If you use copy or content writers, you’ll know how important it is to choose carefully. Get the right writer, and they’ll bring your project to life. Get it wrong, and it could be death by a thousand amends.

So to help you choose right and make sure your writing projects run smoothly, we’ve put together a quick guide. Chapters cover:

  • Why use a professional writer?
  • Choosing a writer
  • Costing a writing project
  • Briefing a writer
  • Judging a writer’s draft and giving feedback

Whatever your role – Chief Exec or MD, agency suit or creative, in-house marketer or new business bod – our guide will help you get better words from your writers, better words for your project and, ultimately, better results.

Download here