Three harmless little words I’ll avoid in 2019
Avoiding three simple words may mean changing some sticky habits for Sara Howard. Read more
Here’s where we get to write to our own brief. Where we cast a critical, wry or observant eye over what’s going on in our world – and the wider world around us.
All writing-related, you understand.
The (not so) secret art of ghostwriting
In today’s world where branded content is, quite literally, everywhere, people can be quick to dismiss an authorless article coming directly from a brand. But chances are you’re too busy running your business to regularly develop, write and publish insights (even if you’re a talented wordsmith) – and that’s where a ghostwriter can help. Read more
If you don’t like kissing frogs, read on…
Choosing a writer can be time consuming, labour intensive, and sometimes even fraught with danger. Here we tell you how to avoid the pitfalls – and sidestep a costly bad decision. Read more
Sanity-saving Christmas gift ideas
Take another thing off your to-do list. Here's a list of the gifts our Australian team will actually be giving this Christmas. Read more
Property writing 101: when homes stop selling themselves
When the market was at its peak and homes in Sydney and Melbourne were selling themselves, it was almost enough to brand your project as ‘well-crafted’ and leave it at that. But for off-the-plan marketers, the property market is no longer a safe bet – and selling a hole in the ground is going to require a lot more creative thinking. Read more
Want to be ‘innovative’? Leave it out!
Copywriters generally agree we should try to stem the tide of that over-used, meaningless, unspecific abstract word - innovation. But every company still wants it in their headlines. How innovative is that? Read more
If you don’t believe it, don’t write it
The best story you can tell about your business is the true story. And if the true story doesn’t get your juices flowing (or your employees) – your customers won’t buy it either. Read more
The joy of outsourcing
Finding it hard to let go, but need words - fast? Sara shares her tips for successfully outsourcing your marketing copy. Plus, a handy matrix to help you justify it to the boss. Read more
Tone of voice, not groan of voice
Too many brands are trying too hard to make their tone of voice shout louder than the crowd – without considering the potential implications for their relevance, their credibility and, in some cases, their dignity. Read more
The Writers’ guide to interviewing
A good interview is about more than choosing the perfect person to speak with. It also takes a fair bit of prep. This 6-step guide will make sure you've covered off all the important stuff (and in good time), so you can focus on getting the most from your interview. Read more