The best writing forms a relationship. Know who you’re talking to.
James explains how imagined audiences can bring your copy to life. Read more
Here’s where we get to write to our own brief. Where we cast a critical, wry or observant eye over what’s going on in our world – and the wider world around us.
All writing-related, you understand.
Nobody ever got fired for writing management jargon…
Richard, with 'rant-mode' on high, has a proper go at the scourge of management jargon and muses on why there’s so much of the foetid stuff about. Read more
More than ‘pretty pictures’, marketing is a growth engine
Sara Howard spent two days mingling with CMOs at Sydney's APAC B2B Marketing Forum, and is relieved to report marketing is finding new and proactive ways to use content to enable sales - with measurable results. Read more
Getting better words #4. How to judge a writer’s draft.
Telling good copy from bad isn’t always as straightforward as you might think. There’s a lot to consider – while keeping a lid on your personal preferences. Fortunately, the fourth instalment in our ‘Getting better words’ series makes it easier for you by highlighting the essentials. Read more
Why use a professional writer?
You wouldn’t trust a plasterer to fix your boiler. You wouldn’t trust an accountant to service your car. And you wouldn’t trust Erica in Sales to remove your tooth. So, argues Richard, why trust someone who doesn’t write for a living to write your words? Read more
Getting better words #3. How to brief well.
Every writing project stands or falls by the quality of the brief. We all know that. Which would be a problem if the third instalment in our ‘Getting better words’ series didn’t offer a simple guide to making the whole process plain sailing. Read more
Getting better words #2. The price is right… isn’t it?
Getting a reasonably accurate cost for a writing project is rarely straightforward – and it can be even harder to tell if it’s good value. But don’t worry, the second instalment in our ‘Getting better words’ series helps you tiptoe safely through this particular minefield. Read more
Three harmless little words I’ll avoid in 2019
Avoiding three simple words may mean changing some sticky habits for Sara Howard. Read more
The (not so) secret art of ghostwriting
In today’s world where branded content is, quite literally, everywhere, people can be quick to dismiss an authorless article coming directly from a brand. But chances are you’re too busy running your business to regularly develop, write and publish insights (even if you’re a talented wordsmith) – and that’s where a ghostwriter can help. Read more
Getting better words #1. If you don’t like kissing frogs, read on…
Choosing a writer can be time consuming, labour intensive, and sometimes even fraught with danger. In the first of our 'Getting better words' series, we tell you how to avoid the pitfalls – and sidestep a costly bad decision. Read more