Here’s where we get to write to our own brief. Where we cast a critical, wry or observant eye over what’s going on in our world – and the wider world around us.
All writing-related, you understand.
Over the years, we’ve seen plenty of brand guidelines. But without fail, they have one thing in common. Roughly 96 pages on correct logo placement and colour palette, and two pages about tone of voice. Sara explains why this makes her cranky - and what she intends to do about it. Read more
The most interesting writing today gives you direct insight into why people act the way they do. It expresses their thoughts and feelings in their own words. But how do we get these rich, colourful perspectives? All we have to do is ask. Read more
Elizabeth Tucker from the Sydney team reflects on her time at Writers Australia and what she's loved about the culture before bidding us adieu. Read more
James explains how imagined audiences can bring your copy to life. Read more
Richard, with 'rant-mode' on high, has a proper go at the scourge of management jargon and muses on why there’s so much of the foetid stuff about. Read more
Sara Howard spent two days mingling with CMOs at Sydney's APAC B2B Marketing Forum, and is relieved to report marketing is finding new and proactive ways to use content to enable sales - with measurable results. Read more
Telling good copy from bad isn’t always as straightforward as you might think. There’s a lot to consider – while keeping a lid on your personal preferences. Fortunately, the fourth instalment in our ‘Getting better words’ series makes it easier for you by highlighting the essentials. Read more
You wouldn’t trust a plasterer to fix your boiler. You wouldn’t trust an accountant to service your car. And you wouldn’t trust Erica in Sales to remove your tooth. So, argues Richard, why trust someone who doesn’t write for a living to write your words? Read more
Every writing project stands or falls by the quality of the brief. We all know that. Which would be a problem if the third instalment in our ‘Getting better words’ series didn’t offer a simple guide to making the whole process plain sailing. Read more
Getting a reasonably accurate cost for a writing project is rarely straightforward – and it can be even harder to tell if it’s good value. But don’t worry, the second instalment in our ‘Getting better words’ series helps you tiptoe safely through this particular minefield. Read more