Tone of voice: fact or fiction?
Is any brand’s tone of voice truly distinctive these days? Or should those who create them be taking a leaf out of a different kind of wordsmith’s book? Read more
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We are innovative? Come on, try a bit harder please.
Many years ago, calling yourself ‘innovative’ used to be, well, innovative. But over time, people started using this abstract word lazily – as a catch-all and without explaining exactly what they meant. Read more
Free From… empathy?
The most important ingredient in a writer’s recipe for success might come as a surprise. But it’s very, very important. And it’s worryingly absent in much of the marketing world. Read more
Nobody ever got fired for writing management jargon…
Richard, with 'rant-mode' on high, has a proper go at the scourge of management jargon and muses on why there’s so much of the foetid stuff about. Read more
Sanity-saving Christmas gift ideas
Take another thing off your to-do list. Here's a list of the gifts our Australian team will actually be giving this Christmas. Read more
Want to be ‘innovative’? Leave it out!
Copywriters generally agree we should try to stem the tide of that over-used, meaningless, unspecific abstract word - innovation. But every company still wants it in their headlines. How innovative is that? Read more
What have the Romans ever done for us?
To that long list John Cleese mentioned in The Life of Brian, we can add the Five Canons of Rhetoric - or the basis of good writing. But what's been good for two thousand years seems to have fallen by the wayside of late. Read more
Word exchange in the UK
Elizabeth from our Writers Australia office dishes the dirt on her visit to the Writers office in Blighty. Warning: contains copy, with legs. Read more
The birth of a copywriter
My name’s Sean. I’m 23. And I’ve just spent the last month with Writers in their Bristol HQ doing work experience. I’ve had a great time, but there are a few things I’d like to say about it. Read more
The man who knew too much
Meet Joe. He's a smart guy, with a brain the size of a planet. He's invented the best widget in the world. Read his story. Spoiler: things don't end well for Joe. Read more