Free From… empathy?
The most important ingredient in a writer’s recipe for success might come as a surprise. But it’s very, very important. And it’s worryingly absent in much of the marketing world. Read more
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Value in the right words: How to measure your content’s effectiveness
Put simply, if your brief contains clear and measurable objectives, your content will be a lot more effective. Join Nikola as she explains which metrics work best when it comes to generating leads, building credibility and trust, and raising brand awareness. Read more
Nobody ever got fired for writing management jargon…
Richard, with 'rant-mode' on high, has a proper go at the scourge of management jargon and muses on why there’s so much of the foetid stuff about. Read more
Sanity-saving Christmas gift ideas
Take another thing off your to-do list. Here's a list of the gifts our Australian team will actually be giving this Christmas. Read more
Want to be ‘innovative’? Leave it out!
Copywriters generally agree we should try to stem the tide of that over-used, meaningless, unspecific abstract word - innovation. But every company still wants it in their headlines. How innovative is that? Read more
What have the Romans ever done for us?
To that long list John Cleese mentioned in The Life of Brian, we can add the Five Canons of Rhetoric - or the basis of good writing. But what's been good for two thousand years seems to have fallen by the wayside of late. Read more
Word exchange in the UK
Elizabeth from our Writers Australia office dishes the dirt on her visit to the Writers office in Blighty. Warning: contains copy, with legs. Read more
The birth of a copywriter
My name’s Sean. I’m 23. And I’ve just spent the last month with Writers in their Bristol HQ doing work experience. I’ve had a great time, but there are a few things I’d like to say about it. Read more
The man who knew too much
Meet Joe. He's a smart guy, with a brain the size of a planet. He's invented the best widget in the world. Read his story. Spoiler: things don't end well for Joe. Read more
Writers’ picks for The Sydney Writers Festival 2017
It’s that time of year again. When the best writers from around the globe come together to excite us word-nerds and bookworms. Our Sydney office comes alive as we flip through the program, plan our festivals, and discuss our favourites. Read more