Free From… empathy?
The most important ingredient in a writer’s recipe for success might come as a surprise. But it’s very, very important. And it’s worryingly absent in much of the marketing world. Read more
Page 1
Keep calm, and communicate clearly
In times of crisis, it's even more important to communicate clearly, regularly – and with compassion. Sara shares her perspective on COVID-19's impact from Australia. Read more
The best writing forms a relationship. Know who you’re talking to.
James explains how imagined audiences can bring your copy to life. Read more
Word exchange in the UK
Elizabeth from our Writers Australia office dishes the dirt on her visit to the Writers office in Blighty. Warning: contains copy, with legs. Read more
The birth of a copywriter
My name’s Sean. I’m 23. And I’ve just spent the last month with Writers in their Bristol HQ doing work experience. I’ve had a great time, but there are a few things I’d like to say about it. Read more
The man who knew too much
Meet Joe. He's a smart guy, with a brain the size of a planet. He's invented the best widget in the world. Read his story. Spoiler: things don't end well for Joe. Read more
No, a robot won’t be taking my job
These days, everyone seems desperate to tell me robots will take my job. The problem is, these people don’t understand what writers actually do. And yeah, maybe it’s sort of our fault. Read more
Writers’ picks for The Sydney Writers Festival 2017
It’s that time of year again. When the best writers from around the globe come together to excite us word-nerds and bookworms. Our Sydney office comes alive as we flip through the program, plan our festivals, and discuss our favourites. Read more
Paleo banana bread can’t make this script more palatable
It’s hard, as a writer, not to die a little inside when the first 30 seconds of a script shoe-horn in; “I’m off downstairs to get my paleo pear and banana bread…” and “I never thought I’d be working on a program supporting the modernisation across government.” Read more
University challenges (for university marketers)
For universities, attracting the right type of students in the right numbers is an ongoing headache. Here we look at how a little behavioural science can help institutions lead students from interested to engaged to enrolled. And how the words you use can help you do it. Read more