Keep calm, and communicate clearly
In times of crisis, it's even more important to communicate clearly, regularly – and with compassion. Sara shares her perspective on COVID-19's impact from Australia. Read more
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The (not so) secret art of ghostwriting
In today’s world where branded content is, quite literally, everywhere, people can be quick to dismiss an authorless article coming directly from a brand. But chances are you’re too busy running your business to regularly develop, write and publish insights (even if you’re a talented wordsmith) – and that’s where a ghostwriter can help. Read more
Property writing 101: when homes stop selling themselves
When the market was at its peak and homes in Sydney and Melbourne were selling themselves, it was almost enough to brand your project as ‘well-crafted’ and leave it at that. But for off-the-plan marketers, the property market is no longer a safe bet – and selling a hole in the ground is going to require a lot more creative thinking. Read more
The joy of outsourcing
Finding it hard to let go, but need words - fast? Sara shares her tips for successfully outsourcing your marketing copy. Plus, a handy matrix to help you justify it to the boss. Read more
7 must-have digital tools for marketers
Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. Read more
More than words: the true value of writers
If you’ve read Malcolm Gladwell’s book Outliers, you’ll know his theory about taking 10,000 hours of ‘deliberate practice’ to become exceptionally good at something. If all you do every single day is write – and write well – you certainly do get better. But what's really involved? Read more
Five ways to stop the words sabotaging your project
If we pocketed £1 for every conversation we've had about how the words hamstrung a project, we'd have enough to throw a pretty big shindig (you'd be invited, of course). But what's causing the headaches, hand-wringing and hair-pulling? And more importantly, what can you do about it? Read more
5 ways to stay sane – and keep writing
Every writer's been there. Staring at the screen, unable to understand the words they’ve just written. You know something’s not right but you can’t see what it is. Don’t despair. These tips and tricks will keep you sane and have you pressing save and send with confidence. Read more
Cutting the crap
Like sugar and Shiraz on our waistlines, some words add inches to your writing. They’re not inherently ‘bad’, but too many and you veer into the ‘flabby’ or ‘heart attack’ categories. Here’s what to look out for. Read more
Want to win back my trust, Volkswagen? Apologise like you mean it.
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more