In today’s world where branded content is, quite literally, everywhere, people can be quick to dismiss an authorless article coming directly from a brand. But chances are you’re too busy running your business to regularly develop, write and publish insights (even if you’re a talented wordsmith) – and that’s where a ghostwriter can help. Read more
When the market was at its peak and homes in Sydney and Melbourne were selling themselves, it was almost enough to brand your project as ‘well-crafted’ and leave it at that. But for off-the-plan marketers, the property market is no longer a safe bet – and selling a hole in the ground is going to require a lot more creative thinking. Read more
Finding it hard to let go, but need words - fast? Sara shares her tips for successfully outsourcing your marketing copy. Plus, a handy matrix to help you justify it to the boss. Read more
If you’ve read Malcolm Gladwell’s book Outliers, you’ll know his theory about taking 10,000 hours of ‘deliberate practice’ to become exceptionally good at something. If all you do every single day is write – and write well – you certainly do get better. But what's really involved? Read more
If we pocketed £1 for every conversation we've had about how the words hamstrung a project, we'd have enough to throw a pretty big shindig (you'd be invited, of course). But what's causing the headaches, hand-wringing and hair-pulling? And more importantly, what can you do about it? Read more
With so much content out there, the most valuable thing brands compete for is our attention. So how can you cut through the content clutter, set the agenda, and lead the debate? Answer: learn a trick or two from those doing it. Read more
Two-thirds of the B2B buying process is now done digitally. Buyers are in control, so sales teams are finding new ways to show value – through content. Read more
As a marketing strategy, content is an ongoing commitment. You need to build a consistent collection of interesting, useful stuff that will keep readers engaged and coming back for more. Read more