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Property writing 101: when homes stop selling themselves

When the market was at its peak and homes in Sydney and Melbourne were selling themselves, it was almost enough to brand your project as ‘well-crafted’ and leave it at that. But for off-the-plan marketers, the property market is no longer a safe bet – and selling a hole in the ground is going to require a lot more creative thinking. Read more

Research tools for content writers

Before content comes research. There’s little chance you’ll be able to convince a reader that what you’re saying is true (or even worth reading!) without something to back it up. Here are four of the top methods I use to find up-to-date stats and killer bites of insight, to give my writing that necessary credibility. Read more

Copywriting and the art of social selling

Sales has always been a social role. No matter what your business sells, it’s the relationship between two people that will make or break a deal. In a digital age, those connections are now created and often continued on social channels – which means that many salespeople are now being challenged to write about themselves,... Read more