If you don’t believe it, don’t write it
The best story you can tell about your business is the true story. And if the true story doesn’t get your juices flowing (or your employees) – your customers won’t buy it either. Read more
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The joy of outsourcing
Finding it hard to let go, but need words - fast? Sara shares her tips for successfully outsourcing your marketing copy. Plus, a handy matrix to help you justify it to the boss. Read more
Tone of voice, not groan of voice
Too many brands are trying too hard to make their tone of voice shout louder than the crowd – without considering the potential implications for their relevance, their credibility and, in some cases, their dignity. Read more
The Writers’ guide to interviewing
A good interview is about more than choosing the perfect person to speak with. It also takes a fair bit of prep. This 6-step guide will make sure you've covered off all the important stuff (and in good time), so you can focus on getting the most from your interview. Read more
What have the Romans ever done for us?
To that long list John Cleese mentioned in The Life of Brian, we can add the Five Canons of Rhetoric - or the basis of good writing. But what's been good for two thousand years seems to have fallen by the wayside of late. Read more
7 must-have digital tools for marketers
Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. Read more
The man who knew too much
Meet Joe. He's a smart guy, with a brain the size of a planet. He's invented the best widget in the world. Read his story. Spoiler: things don't end well for Joe. Read more
No, a robot won’t be taking my job
These days, everyone seems desperate to tell me robots will take my job. The problem is, these people don’t understand what writers actually do. And yeah, maybe it’s sort of our fault. Read more
More than words: the true value of writers
If you’ve read Malcolm Gladwell’s book Outliers, you’ll know his theory about taking 10,000 hours of ‘deliberate practice’ to become exceptionally good at something. If all you do every single day is write – and write well – you certainly do get better. But what's really involved? Read more
Five ways to stop the words sabotaging your project
If we pocketed £1 for every conversation we've had about how the words hamstrung a project, we'd have enough to throw a pretty big shindig (you'd be invited, of course). But what's causing the headaches, hand-wringing and hair-pulling? And more importantly, what can you do about it? Read more