When the market was at its peak and homes in Sydney and Melbourne were selling themselves, it was almost enough to brand your project as ‘well-crafted’ and leave it at that. But for off-the-plan marketers, the property market is no longer a safe bet – and selling a hole in the ground is going to require a lot more creative thinking. Read more
Copywriters generally agree we should try to stem the tide of that over-used, meaningless, unspecific abstract word - innovation. But every company still wants it in their headlines. How innovative is that? Read more
The best story you can tell about your business is the true story. And if the true story doesn’t get your juices flowing (or your employees) – your customers won’t buy it either. Read more
Finding it hard to let go, but need words - fast? Sara shares her tips for successfully outsourcing your marketing copy. Plus, a handy matrix to help you justify it to the boss. Read more
Too many brands are trying too hard to make their tone of voice shout louder than the crowd – without considering the potential implications for their relevance, their credibility and, in some cases, their dignity. Read more
A good interview is about more than choosing the perfect person to speak with. It also takes a fair bit of prep. This 6-step guide will make sure you've covered off all the important stuff (and in good time), so you can focus on getting the most from your interview. Read more
To that long list John Cleese mentioned in The Life of Brian, we can add the Five Canons of Rhetoric - or the basis of good writing. But what's been good for two thousand years seems to have fallen by the wayside of late. Read more
Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. Read more
Meet Joe. He's a smart guy, with a brain the size of a planet. He's invented the best widget in the world. Read his story. Spoiler: things don't end well for Joe. Read more
These days, everyone seems desperate to tell me robots will take my job. The problem is, these people don’t understand what writers actually do. And yeah, maybe it’s sort of our fault. Read more