We can all create content. Will it be any good, though? Content represents a great opportunity, for brands, businesses and individuals – and for good writers. This is because the brands that stand out, or the brands that break through, recognise how important it is for their content to be ‘not rubbish’, or even better,... Read more
I’ve been working with Writers’ Australia office for a month, and my visit coincided nicely with Content Marketing World 2015. This is the first in a series of short blogs on how it’s confirmed my personal understanding of the phenomenon, and the opportunities it presents to businesses of all shapes and sizes. Oh, and the... Read more
For years, we (and countless articles and radio features) have been ranting about the misuse or overuse of words like ‘innovative’, ‘solutions’ and ‘going forward’. But we still see them everywhere, so we sometimes wonder whether we’re fighting a losing battle. Read more
We spotted a great article on the BBC News site this morning. It pretty much parallels what we come across every day as copywriters – words intended to get across good qualities, but now so overused that they either mean nothing, or suggest the opposite. Read more
My name is Joe Santamaria and I’m sixteen years old. I have spent five days work experience at the Writers copywriting office in Bristol. I hope I can pass onto you as many of the ins and outs of my week here in this blog as possible. Read more
We often receive ‘tone of voice’ or editorial guidelines to follow when writing for large organisations. Generally they don’t tell us anything new or different about writing. But at least they afford us a defence for writing clearly and concisely, and for removing the worst cases of jargon. Read more
Teaching people to become better business writers seems to be something of a growth industry. Most copywriting companies – including ours – offer writing courses, and many training specialists do the same. Add in all the books, articles and blogs on the subject, and you’d be forgiven for assuming that everyone’s thirsty for copywriting knowledge. Read more
