With so much content out there, the most valuable thing brands compete for is our attention. So how can you cut through the content clutter, set the agenda, and lead the debate? Answer: learn a trick or two from those doing it. Read more
Me: “What’s your definition of fragile?”
Removal man: “If you drop it on the floor, it breaks.”
Brilliant. An answer so plain, I felt I’d asked a stupid question... Read more
Two-thirds of the B2B buying process is now done digitally. Buyers are in control, so sales teams are finding new ways to show value – through content. Read more
As writers, there are always things we can do to get better. We also know the best of New Year’s Eve intentions are often scrapped by the end of January. So here’s some advice and practical tips to see you through the year. Read more
Have you ever wondered why we gave ‘content marketing’ that name? Content is stuff you use to fill a container. So ‘content marketing’ suggests using words and pictures as a commodity – shoving anything you can find or think of into a pre-existing vessel. Read more
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more
We word nerds have told you to beware the blandwagon and not sound like everyone else. Like you, we’re all sick of seeing the same meaningless, pedestrian words and phrases online and in print – ‘quality’, ‘innovation’, and ‘customer-focused’ spring to mind. Read more
If there’s one thing us writers can’t stop harping on about, it’s the importance of thinking about your reader – of writing for them, not yourself. It’s a common theme on this blog, and in most advice on writing. Read more
Imagine a world where a reader picks up a brochure or visits a website and remarks how beautifully the ideas, design and words complement each other… Okay, I’m dreaming. But this opinion-forming process does actually take place in the reader’s subconscious. All the best communications have something about their look and their headlines that just... Read more
We enjoyed this recent ‘top 10′ of controversial ads Read more
