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The (not so) secret art of ghostwriting

In today’s world where branded content is, quite literally, everywhere, people can be quick to dismiss an authorless article coming directly from a brand. But chances are you’re too busy running your business to regularly develop, write and publish insights (even if you’re a talented wordsmith) – and that’s where a ghostwriter can help. Read more

7 must-have digital tools for marketers

Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. Read more