Business communications: how to write an opening line…
The opening line of any piece of copy is crucial. Here's a simple tip. Read more
Page 3
A good brief is anything but brief
Here’s the thing with a writing brief. The better it is – the more comprehensive, the more informative, the more detailed – the better the copy you’re going to get back. Read more
5 things traditional publishers understand about content
With so much content out there, the most valuable thing brands compete for is our attention. So how can you cut through the content clutter, set the agenda, and lead the debate? Answer: learn a trick or two from those doing it. Read more
Your 7-step LinkedIn profile overhaul
On LinkedIn, your professional profile is out there for all to see. It’s your first chance to impress your future boss or potential client – you can’t afford to waste it. Read more
Social do’s and don’ts for businesses that just don’t have time
How do you take out the guesswork – and create social content that reaches the people you want to reach and gets the response you need? Read more
Cutting the crap
Like sugar and Shiraz on our waistlines, some words add inches to your writing. They’re not inherently ‘bad’, but too many and you veer into the ‘flabby’ or ‘heart attack’ categories. Here’s what to look out for. Read more
9 New Year’s resolutions for writers
As writers, there are always things we can do to get better. We also know the best of New Year’s Eve intentions are often scrapped by the end of January. So here’s some advice and practical tips to see you through the year. Read more
Underrated tools to rejig your writing brain
At this end of the year, you’d be forgiven for having a brain that feels a bit frizzled. Writer’s block really takes its toll around this time. So here are a few simple, back-to-basics resources or ‘cheats’ to get the words flowing. Read more
Christmas gifts for writers (that they’ll actually use)
Christmas is just around the corner and there’s a writer on your gift list. What on earth do you buy them? A notebook? Zero points for originality there. Read more