Every thought-leader out there is telling us we need more content. Content that forms part of our overall marketing strategy and drives the business bottom line. Read more
The thesaurus gets a bad rap. School teachers forbid it and Stephen King is a famous opponent. In his first novel Everything Is Illuminated, Jonathan Safran Foer wrote the bad English of Ukrainian character Alex by using a thesaurus to change small, ordinary words into big, ill-fitting ones. The compounded effect is horrifying and hilarious.... Read more
A journalist’s inbox is flooded with press releases every day, and the vast majority of those end up deleted or forgotten. Here are five of the top reasons yours might be one of them (and how you can help it avoid that fate in future). Read more
Tone of voice. Verbal identity. Brand language. Whatever you call it, each has the same aim: to bring character, coherence and consistency to the way an organisation expresses itself in words. Why? Because adding character helps distinguish you from everyone else. Being coherent provides a richer, more meaningful experience. And being consistent helps build trust... Read more
I’ll let you in on a secret… even though I write all day every day, there are times when I sit down to write, hands over the keyboard, clean blank page in front of me – and nothing comes. Read more
Before content comes research. There’s little chance you’ll be able to convince a reader that what you’re saying is true (or even worth reading!) without something to back it up. Here are four of the top methods I use to find up-to-date stats and killer bites of insight, to give my writing that necessary credibility. Read more
The first one went to market. There were others, some eating/not eating roast beef/staying at home, I vaguely remember. For most people, though, it was all about the last one, which went ‘we, we, we’ all the way home. My word, I’ve stumbled upon an allegory for successful business communication! Read more
“It was more of a put-down magazine, than something you’d actually pick up and read…” That was one of the more insightful comments I heard at Content Marketing World in Sydney – from the refreshingly honest Institute of Public Works Engineering Australasia (IPWEA). They were talking about their professional membership mag before they transformed it... Read more
There’s been a subtle shift in the Writers office down under. We used to spend most of our waking hours dreaming up clever copy for websites. Some mammoth 200-web-page overhauls, some for start ups with a shorter story to share. Read more
