The joy of outsourcing
Finding it hard to let go, but need words - fast? Sara shares her tips for successfully outsourcing your marketing copy. Plus, a handy matrix to help you justify it to the boss. Read more
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The Writers’ guide to interviewing
A good interview is about more than choosing the perfect person to speak with. It also takes a fair bit of prep. This 6-step guide will make sure you've covered off all the important stuff (and in good time), so you can focus on getting the most from your interview. Read more
What have the Romans ever done for us?
To that long list John Cleese mentioned in The Life of Brian, we can add the Five Canons of Rhetoric - or the basis of good writing. But what's been good for two thousand years seems to have fallen by the wayside of late. Read more
7 must-have digital tools for marketers
Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. Read more
Writers’ picks for The Sydney Writers Festival 2017
It’s that time of year again. When the best writers from around the globe come together to excite us word-nerds and bookworms. Our Sydney office comes alive as we flip through the program, plan our festivals, and discuss our favourites. Read more
Five ways to stop the words sabotaging your project
If we pocketed £1 for every conversation we've had about how the words hamstrung a project, we'd have enough to throw a pretty big shindig (you'd be invited, of course). But what's causing the headaches, hand-wringing and hair-pulling? And more importantly, what can you do about it? Read more
5 ways to stay sane – and keep writing
Every writer's been there. Staring at the screen, unable to understand the words they’ve just written. You know something’s not right but you can’t see what it is. Don’t despair. These tips and tricks will keep you sane and have you pressing save and send with confidence. Read more
The glorious side effects of blogging
Blogging isn't just good for your business, it's also good for the blogger. But it can feel like hard work. However, frame it differently, and blogging can feel less of a millstone around your neck and more of a milestone in your personal development. Read more
University challenges (for university marketers)
For universities, attracting the right type of students in the right numbers is an ongoing headache. Here we look at how a little behavioural science can help institutions lead students from interested to engaged to enrolled. And how the words you use can help you do it. Read more
Would you like fries with that content?
From social posts to blog schedules, award submissions to earned media – the life of a piece of content (and the return on your investment) may be larger than you think. Read more