It’s that time of year again. When the best writers from around the globe come together to excite us word-nerds and bookworms. Our Sydney office comes alive as we flip through the program, plan our festivals, and discuss our favourites. Read more
Blogging isn't just good for your business, it's also good for the blogger. But it can feel like hard work. However, frame it differently, and blogging can feel less of a millstone around your neck and more of a milestone in your personal development. Read more
Winning isn't everything! We'll show you how simply entering an industry award can bring its own rewards. Read more
We writers often have the mickey taken out of us because we’re such sticklers for grammar, spelling and punctuation. We get called tedious, annoying and worse. Why let it bother you so much? Can’t you just let it go? Why do you even care? Well, let me explain why. Read more
Why do so many people change how they communicate the second they get a pen or a keyboard in their hands? Why do they go all Yoda? Read more
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more
Calling yourself ‘innovative’ used to be, well, innovative. As long as you explained how you were groundbreaking or original, or why you led the way. Read more
As a marketing strategy, content is an ongoing commitment. You need to build a consistent collection of interesting, useful stuff that will keep readers engaged and coming back for more. Read more