Why the internet is full of shit
Once upon a time, good communication was simple. You wanted an engaging web page, so you wrote as interestingly and concisely as possible what you wanted your reader to know. Then along came Google... Read more
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A good brief is anything but brief
Here’s the thing with a writing brief. The better it is – the more comprehensive, the more informative, the more detailed – the better the copy you’re going to get back. Read more
5 things traditional publishers understand about content
With so much content out there, the most valuable thing brands compete for is our attention. So how can you cut through the content clutter, set the agenda, and lead the debate? Answer: learn a trick or two from those doing it. Read more
Your 7-step LinkedIn profile overhaul
On LinkedIn, your professional profile is out there for all to see. It’s your first chance to impress your future boss or potential client – you can’t afford to waste it. Read more
Industry awards – are they worth the effort?
Winning isn't everything! We'll show you how simply entering an industry award can bring its own rewards. Read more
Yes, some of us still call a spade a spade
Me: “What’s your definition of fragile?” Removal man: “If you drop it on the floor, it breaks.” Brilliant. An answer so plain, I felt I’d asked a stupid question... Read more
Social do’s and don’ts for businesses that just don’t have time
How do you take out the guesswork – and create social content that reaches the people you want to reach and gets the response you need? Read more
How content replaced the cold call
Two-thirds of the B2B buying process is now done digitally. Buyers are in control, so sales teams are finding new ways to show value – through content. Read more
Cutting the crap
Like sugar and Shiraz on our waistlines, some words add inches to your writing. They’re not inherently ‘bad’, but too many and you veer into the ‘flabby’ or ‘heart attack’ categories. Here’s what to look out for. Read more
9 New Year’s resolutions for writers
As writers, there are always things we can do to get better. We also know the best of New Year’s Eve intentions are often scrapped by the end of January. So here’s some advice and practical tips to see you through the year. Read more