We writers often have the mickey taken out of us because we’re such sticklers for grammar, spelling and punctuation. We get called tedious, annoying and worse. Why let it bother you so much? Can’t you just let it go? Why do you even care? Well, let me explain why. Read more
Why do so many people change how they communicate the second they get a pen or a keyboard in their hands? Why do they go all Yoda? Read more
Christmas is just around the corner and there’s a writer on your gift list. What on earth do you buy them? A notebook? Zero points for originality there. Read more
We all love a good infographic. But are they an overrated novelty? Are they ringing the death knell for longer pieces of content, a doomsday sign of our ever-decreasing attention spans? Read more
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more
Calling yourself ‘innovative’ used to be, well, innovative. As long as you explained how you were groundbreaking or original, or why you led the way. Read more
As a marketing strategy, content is an ongoing commitment. You need to build a consistent collection of interesting, useful stuff that will keep readers engaged and coming back for more. Read more