At this end of the year, you’d be forgiven for having a brain that feels a bit frizzled. Writer’s block really takes its toll around this time. So here are a few simple, back-to-basics resources or ‘cheats’ to get the words flowing. Read more
We writers often have the mickey taken out of us because we’re such sticklers for grammar, spelling and punctuation. We get called tedious, annoying and worse. Why let it bother you so much? Can’t you just let it go? Why do you even care? Well, let me explain why. Read more
- Posted on:
- 22nd December 2015
- Categories: Uncategorised
- Author: Sean Luckett
Why do so many people change how they communicate the second they get a pen or a keyboard in their hands? Why do they go all Yoda? Read more
- Posted on:
- 15th December 2015
- Categories: Uncategorised
- Author: Sean Luckett
Christmas is just around the corner and there’s a writer on your gift list. What on earth do you buy them? A notebook?
Zero points for originality there. Read more
Have you ever wondered why we gave ‘content marketing’ that name? Content is stuff you use to fill a container. So ‘content marketing’ suggests using words and pictures as a commodity – shoving anything you can find or think of into a pre-existing vessel. Read more
We all love a good infographic. But are they an overrated novelty? Are they ringing the death knell for longer pieces of content, a doomsday sign of our ever-decreasing attention spans? Read more
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more
Calling yourself ‘innovative’ used to be, well, innovative. As long as you explained how you were groundbreaking or original, or why you led the way. Read more
- Posted on:
- 23rd November 2015
- Categories: Uncategorised
- Author: richard
As a marketing strategy, content is an ongoing commitment. You need to build a consistent collection of interesting, useful stuff that will keep readers engaged and coming back for more. Read more
We word nerds have told you to beware the blandwagon and not sound like everyone else. Like you, we’re all sick of seeing the same meaningless, pedestrian words and phrases online and in print – ‘quality’, ‘innovation’, and ‘customer-focused’ spring to mind. Read more