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Our experience in this area includes all types of communications for many global, national and regional professional services firms, as well as trade and professional bodies.

After interviewing KPMG staff in all service areas and at all levels from Melbourne to Montreal, we created personal case studies and video stories – to enhance staff mobility, motivation, career development and recruitment the world over.

We helped the Institute of Executive Coaching and Leadership (IECL) define its tone of voice and then created brand messaging statements to launch its new position in the market.

DWF is a fast-growing international law firm. As well as writing its website, we’ve helped name and brand specific services it offers, and written video scripts to explain them to busy clients.

We’ve also edited handbooks for the Australian Institute of Company Directors (AICD) and wrote the Australian Institute of Landscape Designers and Managers (AILDM) website. And we’ve run copywriting and content training for Engineers Australia.

A few years ago, we created copy for the Institute of Actuaries website. We’re pleased our section explaining the profession and how to get into it is still largely in place. And even more pleased with the anecdotal evidence from several firms that this is where they send potential candidates for a simple explanation.

Attracting the best graduates is essential for leading financial services law firm White & Case. We helped it capture and express its point of difference – namely its culture and outstanding training contract – on its careers website.

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