Whether it’s the brand name, descriptive copy or even cooking instructions, the words appearing ‘on pack’ deserve as much care and attention as all the others.
In 2012, Glaceau Vitamin Water wanted to refresh the packaging on its fruit-based vitamin brand range, while also linking the brand to “the fun side of the Olympic Games”. We developed brand stories for eight variants, with a clear connection to the Olympics. All while incorporating each drink’s brand ‘truth’ in personality, style and functional benefits.
We’ve helped Annie Sloan expand her Chalk Paint brand here in the UK, and establish it in the US, with pack, POS copy, and instructional leaflets.
When Morrisons refreshed its brand, hundreds of products needed new pack copy. We helped with this huge project, working on everything from gardening tools and electrical appliances to ready meals, pies and pastries.
Another retailer brand whose pack copy we’ve supplied is Wilko. Projects include an extensive health and beauty range, and positioning copy for a premium offer.
The early success of Walkers Sensations was largely down to authentic, imaginative flavours. And we were pleased to be involved in writing the pack copy that described them.
For Reckitt Benckiser, we’ve developed product names for a new all-purpose vinegar-based cleaner, a revolutionary new dispenser format for the kitchen and a range of sprays, solutions and wipes aimed mainly at pet owners.
And we helped articulate what was so special about Loyd Grossman’s range of sauces.
We’ve also worked on pack copy for:
- Aldi (in the US, UK and Australia)
- Argento Wine
- Proctor & Gamble
- WH Smith