Engaging editorial for Macquarie Bank
For its business banking clients, Macquarie is more than a bank – it’s a trusted advisor. The bank wanted to ramp up its monthly eNews by offering relevant, timely and valuable insights for customers and prospects.
After probing the brains of internal and external subject matter experts – like ex-Wallaby Nathan Sharp and real estate guru John McGrath – we plan and write editorial that gets Macquarie’s readers excited and inspired to grow their business and reach their goals. The result? Click-through and engagement indicators that exceed benchmarks. And Macquarie even shares its new content through a special LinkedIn group.