Creating community for Johnson Property Group
There’s nothing like local stories to bring people together. That’s what Johnson Property Group wanted to do for their residential development on the Hawkesbury River. They asked us to manage the editorial of a quarterly newspaper themed to the changing seasons. We interviewed people from the community to tell their stories, local news and lifestyle ideas – from the best fresh produce to home decoration.
Working with the design team at Sodus we research, write, sub and proof all copy, maintaining a consistent look and feel. Residents look forward to each issue, and More Times is also a tangible sales tool giving potential buyers a taste of their new life. Now in its third year, the newspaper is seen as a quality brand piece for the entire business.