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Partnering with Map My Plan for accessible financial advice

Start-up Map My Plan gives subscribers personalised financial advice by way of articles, blogs and tips – but without the typical jargon or product pushing. When your new product idea is all content, it needs to be tighter than ever to create value for your business. But what if you’re not a writer?

As part of the virtual team (with weekly face-to-face catch ups to stay on track), we helped Map My Plan define its voice, managed an editorial plan, researched and wrote dozens of articles and blogs, and edited technical advice and web copy to make sure the friendly, accessible tone was consistent. Map My Plan met its launch targets, and we’re now working on the next phase.

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