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Classic Car Show

Channel 5’s much-anticipated Classic Car Show is a high production-value format starring Quentin Willson and Jodie Kidd. For the show’s accompanying website, we created episode teasers, pieces on the classic vehicles featured in each show, and lifestyle sections based on locations and events – like Monaco, Pacific Coast Highway and London Fashion Week.

With Quentin Willson’s encyclopaedic knowledge and eye for detail always on our minds, we had to get things spot on when it came to writing about the cars. We also had to weave some of the presenters’ characteristics and natural turns of phrase into the copy. This involved analysing how Quentin and Jodie Kidd spoke, and recreating their diction in the written word.

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