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App-ready content for UNSW Business School’s award-winning new approach

The UNSW Business School decided to take a different approach to their next postgrad info package. They went digital. We’d written a lot of print material for the School before, but this time we crafted new copy to fit into a dynamic, responsive app.

The school uses its new app at careers fairs and international recruitment events for people to download and get inspired by students telling their stories. It doesn’t just take future students on a journey of discovery. It’s a powerful tool to help them make the right decision when investing in postgraduate education. So powerful, it won the education category of the Australian Marketing Institute Award (NSW) 2014.

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