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Thought leadership for careers consultant Joanna Maxwell

Consultant Joanna Maxwell coaches older Australians moving into the next phase of their career. She’d collated vast amounts of research into changing work patterns at this life stage, and she asked us to help use it to establish her as a thought leader in this.

Joanna needed someone to step in and turn her research into engaging insights. We advised her on the structure (one main white paper and four smaller guides full of practical tools and tips), added further research, wrote the pieces in her voice and style, and proofed the results. Joanna loved them – they’re concise, information-packed examples of her expertise in the area.

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