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Web copy with clarity, consistency and empathy for Virtus Health

Let’s face it, you don’t read doctors’ websites for pleasure. When you’re looking for medical advice, you want informative content that eases your worries and lets you know help is available. This is what we did for Virtus Health, writing their Sydney, Melbourne and Singapore IVF clinic sites, and many of their doctors’ websites.

And when Virtus acquired the only IVF group in Tasmania, they asked us to help craft a consistent online presence. We spoke to all the doctors and support staff about how they make a difference to patients’ lives, then produced 38 pages of informative, empathetic content in the Virtus voice. All within a month. The site is now live.

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