Helping Carbon Law Partners stand out
Carbon is a new kind of law firm. But every law firm rebranding itself says that, right? Well, we think their take on how entrepreneurial lawyers and their clients can work together is genuinely refreshing. And the Transform Awards 2016 agreed, awarding it bronze in the Best use of copy style/tone of voice category.
Through a workshop with Carbon and their branding agency, we got to the bottom of who they are, what they do, how they do it and why it matters. In doing so, we found a naturally powerful and ‘true’ tone of voice for Carbon. One that reflects their collective character and ambition, and conveys their messages consistently. You can see the results on their new website.