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Storytelling for Lend Lease’s new approach to property marketing

Darling Square is a $3.4 billion redevelopment revitalising the once-lacklustre area of Sydney’s Darling Harbour. It’s got everything – residential buildings, top-notch entertainment, exhibition centres and retail venues. Working with Lend Lease’s marketing agency, The Property Agency, we answered the call for a creative approach to marketing its second residential release. Together, we crafted the story of a glamorous, aspirational couple over the course of a day in their life in the city.

We interviewed the project team, including the architect, interior designer and landscape designer, to inject their stunning vision into the story. ‘Find Your Darling’ raised the bar like never before. In fact, many buyers found their own darlings on launch day – all 581 apartments sold within five hours.

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