Menu  ☰

Page 4

Is the thesaurus your friend?

The thesaurus gets a bad rap. School teachers forbid it and Stephen King is a famous opponent. In his first novel Everything Is Illuminated, Jonathan Safran Foer wrote the bad English of Ukrainian character Alex by using a thesaurus to change small, ordinary words into big, ill-fitting ones. The compounded effect is horrifying and hilarious.... Read more

How not to sound like everyone else…

Tone of voice. Verbal identity. Brand language. Whatever you call it, each has the same aim: to bring character, coherence and consistency to the way an organisation expresses itself in words. Why? Because adding character helps distinguish you from everyone else. Being coherent provides a richer, more meaningful experience. And being consistent helps build trust... Read more

Mobile-friendly site? Great! But what if your content’s not up to scratch?

From 21 April, Google’s ‘guidelines’ favour websites that work well across desktop, tablet and mobile. And lots of people have already been caught out by these new ‘mobile-friendliness’ rules (us included). Web designers and developers will be busy for a while, then. But what about your content… the words that really get your messages across? Read more

Notes from Content Marketing World – 6

Storytelling People like stories, not sales pitches. Not just the facts. In an information overload world, we’re all looking for the part that means something to us, and will benefit us personally in some way. We’re continuously asking ‘so what?’ Read more