Why the internet is full of shit
Once upon a time, good communication was simple. You wanted an engaging web page, so you wrote as interestingly and concisely as possible what you wanted your reader to know. Then along came Google... Read more
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Yes, some of us still call a spade a spade
Me: “What’s your definition of fragile?” Removal man: “If you drop it on the floor, it breaks.” Brilliant. An answer so plain, I felt I’d asked a stupid question... Read more
Social do’s and don’ts for businesses that just don’t have time
How do you take out the guesswork – and create social content that reaches the people you want to reach and gets the response you need? Read more
How content replaced the cold call
Two-thirds of the B2B buying process is now done digitally. Buyers are in control, so sales teams are finding new ways to show value – through content. Read more
Cutting the crap
Like sugar and Shiraz on our waistlines, some words add inches to your writing. They’re not inherently ‘bad’, but too many and you veer into the ‘flabby’ or ‘heart attack’ categories. Here’s what to look out for. Read more
We need another name for content marketing
Have you ever wondered why we gave ‘content marketing’ that name? Content is stuff you use to fill a container. So ‘content marketing’ suggests using words and pictures as a commodity – shoving anything you can find or think of into a pre-existing vessel. Read morePictures vs words: the rise and rise of infographics
We all love a good infographic. But are they an overrated novelty? Are they ringing the death knell for longer pieces of content, a doomsday sign of our ever-decreasing attention spans? Read more
Want to win back my trust, Volkswagen? Apologise like you mean it.
I recently received a letter from Paul Willis, MD of Volkswagen UK. He was writing to tell me my car was fitted with a 'defeat device'. Read more