Word exchange in the UK
Elizabeth from our Writers Australia office dishes the dirt on her visit to the Writers office in Blighty. Warning: contains copy, with legs. Read more
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7 must-have digital tools for marketers
Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. Read more
No, a robot won’t be taking my job
These days, everyone seems desperate to tell me robots will take my job. The problem is, these people don’t understand what writers actually do. And yeah, maybe it’s sort of our fault. Read more
Five ways to stop the words sabotaging your project
If we pocketed £1 for every conversation we've had about how the words hamstrung a project, we'd have enough to throw a pretty big shindig (you'd be invited, of course). But what's causing the headaches, hand-wringing and hair-pulling? And more importantly, what can you do about it? Read more
The glorious side effects of blogging
Blogging isn't just good for your business, it's also good for the blogger. But it can feel like hard work. However, frame it differently, and blogging can feel less of a millstone around your neck and more of a milestone in your personal development. Read more
University challenges (for university marketers)
For universities, attracting the right type of students in the right numbers is an ongoing headache. Here we look at how a little behavioural science can help institutions lead students from interested to engaged to enrolled. And how the words you use can help you do it. Read more
Would you like fries with that content?
From social posts to blog schedules, award submissions to earned media – the life of a piece of content (and the return on your investment) may be larger than you think. Read more
What’s wrong with ‘about’?
Channel 4 News. I hardly ever watch it. But the other evening, my inability to find the remote led to a few minutes’ viewing of post-election coverage in the US. It told me a few things – but more through its style than its content. Read more
Why the internet is full of shit
Once upon a time, good communication was simple. You wanted an engaging web page, so you wrote as interestingly and concisely as possible what you wanted your reader to know. Then along came Google... Read more
Yes, some of us still call a spade a spade
Me: “What’s your definition of fragile?” Removal man: “If you drop it on the floor, it breaks.” Brilliant. An answer so plain, I felt I’d asked a stupid question... Read more