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This little piggy…

The first one went to market. There were others, some eating/not eating roast beef/staying at home, I vaguely remember. For most people, though, it was all about the last one, which went ‘we, we, we’ all the way home. My word, I’ve stumbled upon an allegory for successful business communication! Read more

What makes content boring?

“It was more of a put-down magazine, than something you’d actually pick up and read…” That was one of the more insightful comments I heard at Content Marketing World in Sydney – from the refreshingly honest Institute of Public Works Engineering Australasia (IPWEA). They were talking about their professional membership mag before they transformed it... Read more

Says nothing. Says it all…

Paste the sentence below into Google and you’ll find the exact text on tens of thousands of US accountancy firms’ websites. We take pride in giving you the assurance that the personal assistance you receive comes from years of advanced training, technical experience and financial acumen. Read more