As a writer, I often find inspiration in other people’s words, from a well-written article to a thought-provoking headline. It’s not that I would copy those ideas (obviously) – it helps me think about what works, what doesn’t and why – and how using a different approach can make a message stand out. Read more
The first one went to market. There were others, some eating/not eating roast beef/staying at home, I vaguely remember. For most people, though, it was all about the last one, which went ‘we, we, we’ all the way home. My word, I’ve stumbled upon an allegory for successful business communication! Read more
“It was more of a put-down magazine, than something you’d actually pick up and read…” That was one of the more insightful comments I heard at Content Marketing World in Sydney – from the refreshingly honest Institute of Public Works Engineering Australasia (IPWEA). They were talking about their professional membership mag before they transformed it... Read more
Some 2,500 years ago Confucius said: Life is really simple, but we insist on making it complicated. He could easily have been talking about today’s business communication. Read more
When it comes to video content, a TED Talk sets a high standard. A combination of great ideas, inspiring speaking style and sticking to an 18 minute time limit makes it some of the most shared (and smart) online content around. Read more
To be effective, a company strapline – and the words that immediately follow it, perhaps on your website’s landing page, the side of your van, or in the introduction to your brochure – should follow three simple rules: Read more
Paste the sentence below into Google and you’ll find the exact text on tens of thousands of US accountancy firms’ websites. We take pride in giving you the assurance that the personal assistance you receive comes from years of advanced training, technical experience and financial acumen. Read more
How many marketing messages do you think you’ve been exposed to today? A few dozen? A few hundred? Way back in 2007 the NY Times reported we see about 5,000 ads every day. Given the surge in digital marketing spend, I’m sure that figure has only increased – it’s no wonder we’re oblivious to most... Read more
