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Here’s where we get to write to our own brief. Where we cast a critical, wry or observant eye over what’s going on in our world – and the wider world around us.

All writing-related, you understand.

University challenges (for university marketers)

For universities, attracting the right type of students in the right numbers is an ongoing headache. Here we look at how a little behavioural science can help institutions lead students from interested to engaged to enrolled. And how the words you use can help you do it. Read more