I’ve been working with Writers’ Australia office for a month, and my visit coincided nicely with Content Marketing World 2015. This is the first in a series of short blogs on how it’s confirmed my personal understanding of the phenomenon, and the opportunities it presents to businesses of all shapes and sizes. Oh, and the... Read more
The first one went to market. There were others, some eating/not eating roast beef/staying at home, I vaguely remember. For most people, though, it was all about the last one, which went ‘we, we, we’ all the way home. My word, I’ve stumbled upon an allegory for successful business communication! Read more
Some 2,500 years ago Confucius said: Life is really simple, but we insist on making it complicated. He could easily have been talking about today’s business communication. Read more
To be effective, a company strapline – and the words that immediately follow it, perhaps on your website’s landing page, the side of your van, or in the introduction to your brochure – should follow three simple rules: Read more
Paste the sentence below into Google and you’ll find the exact text on tens of thousands of US accountancy firms’ websites. We take pride in giving you the assurance that the personal assistance you receive comes from years of advanced training, technical experience and financial acumen. Read more
The more words you use, the fewer people remember. And the greater the chance of confusing or boring your reader, too. But achieving brevity takes time and effort. The only way to shorten your work is to edit ruthlessly. Then edit again. Read more
For years, we (and countless articles and radio features) have been ranting about the misuse or overuse of words like ‘innovative’, ‘solutions’ and ‘going forward’. But we still see them everywhere, so we sometimes wonder whether we’re fighting a losing battle. Read more
There’s only one rule: grab the reader’s attention. Your headlines or subject lines need to interest or intrigue a reader – and in most cases, tell them what the text is about. The headline’s job is to signpost information, or to stop the reader moving to another page or hitting delete. Read more
