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Keywords or carewords?

“But can you write for SEO?”  We’re often asked this when being briefed on a new website. And yes, of course we can. We can take any words you like and make sure they feature in all the right places, and fit within the flow of a page without making it look like the Google... Read more

Don’t be boring

“We’ve got this website, but we just need to make it more… engaging.” Nine times out of ten, our copy briefs ask us to make the copy more engaging. We’ll pretty much assume this as a given really, because if it doesn’t engage the audience it’s not likely to persuade them to take action. Engaging... Read more