You spend your day doing what?
Writing! But also a lot of reading. Before writing anything, I need to understand the message our client is trying to deliver – and really see things from their perspective.
Then the writing begins, which for me means a lot of frowning at the computer, punctuated by walks around the block so that I can come back to the words with fresh eyes. Once there’s a draft, I often print it and read it aloud to improve rhythm and impact with the intended audience front-of-mind.
Your secret to good writing
Planning and precision. I’m a big believer in knowing what you’re trying to say. This means giving myself permission to draw sprawling mind-maps and dive down rabbit holes, so that when I narrow in on a key message, I have a broad base of knowledge behind me.
Then, once words are on the page, they need to be as precise as possible. I’m forever asking myself the question: Is this the best way to write this?
Your best work
I work best when I’m able to turn complex ideas into clear and meaningful narratives. I (honestly) love research and turning dense information into something anyone can understand. I also have a keen eye for detail and enjoy thinking critically about a piece of writing as part of the editing process.
When I’m not writing I’m…
Walking my brother’s greyhound (Esme), singing in a choir, cooking with friends, reading at the beach, or going to concerts and art galleries. And I spend a bunch of time driving up to the central coast to visit my sister and adorable nephew.
I also enjoy writing poems, stories and essays, and do social research for documentaries and advocacy groups.