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You spend your day doing what?

Writing, of course. It seems pretty obvious but even my Dad asked me recently what I “actually” do and that was my response. Simple right? Not really…

A typical day can be spent researching, interviewing a subject matter expert, brainstorming with the team, reading each other’s work, workshopping with clients… and writing what they need us to write. You never know where the words will take you.

Your secret to good writing

Understanding. It can take time to understand what you’re writing about, but if you don’t you’re probably going to miss the mark. You don’t have to be a subject matter expert, but you want to talk to someone who is. Ask lots of questions, get people talking and listen to what they have to say.

I’m also a huge fan of feedback. Years of writing in all kinds of industries has taught me not to be afraid of it. Just because something needs changing doesn’t mean it’s bad. It’s an opportunity to make it better.

Your best work

With such a diverse range of projects here, I’m writing something different almost every day. Nailing a brand’s tone of voice is really fun and rewarding, but if I had to choose, I like writing things that make people feel something.

When I’m not writing, I’m…

Hanging out with my little family (which includes a husband, son and doggo). You’ll usually find us running around Sydney Park or out at one of the many awesome micro-breweries in the Inner-West that welcome babies and dogs.

I also love food (cooking it, eating it, reading about it, talking about it), yoga and, more recently, cycling to the wonderful Writers office.

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