We word nerds have told you to beware the blandwagon and not sound like everyone else. Like you, we’re all sick of seeing the same meaningless, pedestrian words and phrases online and in print – ‘quality’, ‘innovation’, and ‘customer-focused’ spring to mind. Read more
I’ll let you in on a secret… even though I write all day every day, there are times when I sit down to write, hands over the keyboard, clean blank page in front of me – and nothing comes. Read more
As a writer, I often find inspiration in other people’s words, from a well-written article to a thought-provoking headline. It’s not that I would copy those ideas (obviously) – it helps me think about what works, what doesn’t and why – and how using a different approach can make a message stand out. Read more
When it comes to video content, a TED Talk sets a high standard. A combination of great ideas, inspiring speaking style and sticking to an 18 minute time limit makes it some of the most shared (and smart) online content around. Read more
How many marketing messages do you think you’ve been exposed to today? A few dozen? A few hundred? Way back in 2007 the NY Times reported we see about 5,000 ads every day. Given the surge in digital marketing spend, I’m sure that figure has only increased – it’s no wonder we’re oblivious to most... Read more
I recently came across a purpose statement that almost took my breath away with its simplicity and (dare I say) poetry: We invent the future of flight We lift people up And bring them home safely Then, a few days later, I was at a business breakfast and the ‘noble purpose’ came up in conversation. Read more
“But can you write for SEO?” We’re often asked this when being briefed on a new website. And yes, of course we can. We can take any words you like and make sure they feature in all the right places, and fit within the flow of a page without making it look like the Google... Read more
