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Words that stand up

Think of a famous speech. ‘I have a dream…’, ‘Never in the field of human conflict was so much owed by so many to so few…’, ‘It’s not what your country can do for you…’ or ‘You turn if you want to. The lady’s not for turning.’ Or recall someone less famous, who you saw... Read more

Winning wordplay

A friend just made my day by forwarding me the latest list of Washington Post neologism winners, where clever everyday wordsmiths come up with new meanings for common words. Let’s see if we can slip some of these into our copy this week… I think number 5 might come in handy for a new fertility... Read more

Lost in translation…

These days most airports and city streets looks pretty much the same thanks to our multinational landscape. Boringly bright fast food chains, long lines for lattes at Starbucks, pan-piping buskers… So it’s refreshing to see the English language is still being mangled magnificently in other countries, as these gems illustrate: Read more

When plain English is a matter of life and death

Plain English Copywriting What good is exclusive jargon or management mumbo-jumbo in emergency situations? Not a lot, when it affects the clarity and efficiency of communication between individuals and groups trying to protect property and people. But it does provide an irrefutable case for removing silly and frustrating ambiguity from language. And not just in... Read more