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How to cut a long story short

The more words you use, the fewer people remember. And the greater the chance of confusing or boring your reader, too. But achieving brevity takes time and effort. The only way to shorten your work is to edit ruthlessly. Then edit again. Read more

How to write great headlines

There’s only one rule: grab the reader’s attention. Your headlines or subject lines need to interest or intrigue a reader – and in most cases, tell them what the text is about. The headline’s job is to signpost information, or to stop the reader moving to another page or hitting delete. Read more