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A week learning from Writers

My name is Joe Santamaria and I’m sixteen years old. I have spent five days work experience at the Writers copywriting office in Bristol. I hope I can pass onto you as many of the ins and outs of my week here in this blog as possible. Read more

Words + Design = Story

Today’s post comes to you from sunny Bondi Beach and Sydney’s annual Sculpture by the Sea exhibition. I especially love this one by artist Dave Mercer. As a writer, I’m always a sucker for typography, but this also told me a whole story in one word. Read more

Does it meet the teenage test?

Way back in the seventies, my father* worked in the M&S merchandising department. Apparently they had a rule in management that all communication dispatched to the branches must first be read and understood by a 16-year old. If a branch received incomprehensible instructions, the chain of command would demand to know whether a teen had... Read more

Copywriting training courses – do they work?

Teaching people to become better business writers seems to be something of a growth industry. Most copywriting companies – including ours – offer writing courses, and many training specialists do the same. Add in all the books, articles and blogs on the subject, and you’d be forgiven for assuming that everyone’s thirsty for copywriting knowledge. Read more