We spotted a great article on the BBC News site this morning. It pretty much parallels what we come across every day as copywriters – words intended to get across good qualities, but now so overused that they either mean nothing, or suggest the opposite. Read more
My name is Joe Santamaria and I’m sixteen years old. I have spent five days work experience at the Writers copywriting office in Bristol. I hope I can pass onto you as many of the ins and outs of my week here in this blog as possible. Read more
It’s always nice to be recognised. So when we found out the website we wrote for Aussie BBQ brand Everdure’s new gas charcoal grill eChurrasco made the ‘site of the day’ on awwwawards.com, we were quite chuffed. Read more
Today’s post comes to you from sunny Bondi Beach and Sydney’s annual Sculpture by the Sea exhibition. I especially love this one by artist Dave Mercer. As a writer, I’m always a sucker for typography, but this also told me a whole story in one word. Read more
Way back in the seventies, my father* worked in the M&S merchandising department. Apparently they had a rule in management that all communication dispatched to the branches must first be read and understood by a 16-year old. If a branch received incomprehensible instructions, the chain of command would demand to know whether a teen had... Read more
We often receive ‘tone of voice’ or editorial guidelines to follow when writing for large organisations. Generally they don’t tell us anything new or different about writing. But at least they afford us a defence for writing clearly and concisely, and for removing the worst cases of jargon. Read more
Most brand owners these days claim their treasured asset has a distinctive tone of voice, expressing a unique personality. But how many have actually achieved this? How many make full use of the variety, subtlety and complexity of language to create a style that really is different, and memorable for being so? Read more
Teaching people to become better business writers seems to be something of a growth industry. Most copywriting companies – including ours – offer writing courses, and many training specialists do the same. Add in all the books, articles and blogs on the subject, and you’d be forgiven for assuming that everyone’s thirsty for copywriting knowledge. Read more
