If the New Year has you thinking about ways to shake the cobwebs off your copy or springclean your website, here’s an easy way to kickstart the process yourself. Read more
It’s always nice to be recognised. So when we found out the website we wrote for Aussie BBQ brand Everdure’s new gas charcoal grill eChurrasco made the ‘site of the day’ on awwwawards.com, we were quite chuffed. Read more
Things will look different in the morning. Very true, on most days. I don’t know why, but sleeping seems to change your perceptions of things: when you wake up, you see them differently. Read more
I recently came across a purpose statement that almost took my breath away with its simplicity and (dare I say) poetry: We invent the future of flight We lift people up And bring them home safely Then, a few days later, I was at a business breakfast and the ‘noble purpose’ came up in conversation. Read more
Today’s post comes to you from sunny Bondi Beach and Sydney’s annual Sculpture by the Sea exhibition. I especially love this one by artist Dave Mercer. As a writer, I’m always a sucker for typography, but this also told me a whole story in one word. Read more
Have you noticed how some passages of copy seem littered with ‘that’? And how removing all the unnecessary ones instantly gives copy more flow and conversational tone? Read more
We’ve all been stuck in conversations that are one-way traffic. You listen and nod as the other person talks about themselves, unable to get a word in, until eventually you realise there’s nothing in it for you, and your mind wanders off. Unfortunately, many businesses have the same problem. Read more
“Do you have a CSR writer with a background in chemical fertilisers?” “I’m looking for an SEO expert with a working knowledge of nuclear physics.” Requests like these aren’t unusual. And you have to wonder why. Read more
Way back in the seventies, my father* worked in the M&S merchandising department. Apparently they had a rule in management that all communication dispatched to the branches must first be read and understood by a 16-year old. If a branch received incomprehensible instructions, the chain of command would demand to know whether a teen had... Read more
