Ok, AI is here to stay. But this just means our audience will be craving humanity more than ever. And while this digital marketing revolution means cut-through campaigns and content will need to combine tech and creativity, it’s good to know new tools are here to help us save time and resources. We’ve rounded up a few of our favourites.
Trello is a bit like Pinterest for project management. All you have to do is log on, and browse your lists, customise and add cards when necessary. It’s very easy to use, with a highly visual layout that feels intuitive – like sticking post it notes on a board. But these notes are special, because you can add due dates, checklists, attachments and collaborators. Best of all, Trello can integrate with a wide range of programs, including Mailchimp, Slack, and Google Drive, to power-up your digital marketing strategy.
Pros: It’s free, and very easy to use.
Cons: You will need to manually input your lists.
Pixlr is an online photo-editing program, similar to Photoshop – but free. Just head to the website, upload your image, and start editing. It’s great for any simple fixes, like removing a small logo, but can be hard to use if you’re inexperienced with image editing software. Luckily, there are many tutorials available online, both on the Pixlr website and on Youtube.
Pros: No need to download, or pay, for image editing software.
Cons: Very basic, and not great for any complex tasks.
Lumen5 makes creating video content easy. Simply insert the link to your blog, and the platform will automatically create a customised video – complete with complementary imagery. Then, you have the option to customise your clip, by adding music, changing the words or visuals. And when you’re happy, it will buffer in less than 5 minutes, and be ready for publishing. This software works best for short digital marketing clips – like Instagram or Facebook brand advertising.
Pros: It’s free (with a choice to upgrade), and the videos look great
Cons: Free videos are labelled with the Lumen 5 watermark
See our Instagram Lumen5 experiment:
Prezi has taken the art of presentation to the next level. This web-based software allows you to create conversational slide decks that come to life with smart, customisable animations. There is a wide range of templates to choose from, all easily adaptable. And when you’ve finessed your presentation, you can simply create a link to access your Prezi from anywhere.
Pros: Looks fantastic, guaranteed to impress
Cons: Unless you’re a student or a teacher, you will need to buy a subscription.
Boma digital marketing software is designed to make email and social campaigns easy. From one easy-to-use platform, users can distribute personalised messaging across multiple channels, and track their audience behaviours. The software then analyses this data to provide recommendations for future campaigns, getting smarter the more you use it.
Pros: Includes best-practice tips and tricks for social campaigns
Cons: You’ll have to pay a per-month subscription
Unsplash is a fantastic resource for copyright free imagery, offering access to over 300,000 unique pictures. These aren’t your typical stock images, but stunning photographs gifted by a community of photographers from all over the world. Just become an Unsplash member to gain access to unlimited high-resolution downloads. And once you’re a member, you will receive daily recommendations, and be able to organise and access your favourite images within your curated collections.
Pros: Images are beautiful, and can be used without credit
Cons: To access all images, you must be a member (but membership is free)
Canva is graphic design software for dummies. Simply by creating a free online account, you will have access to hundreds of design templates, spanning from email headers and Facebook banners to posters and letterheads. There are hundreds of fonts, images and colours to choose from, and you even have the option to download images in your preferred format.
Pros: Free, and very easy to use.
Cons: Premium graphics and images will need to be purchased at a small cost.