writers - project updates

"Sorry this email is so long, but I haven't the time to make it shorter..."

Okay, so we’ve adapted Blaise Pascal’s 17th century quote to fit the modern world. But it’s even more relevant today. We now need to condense into short scripts, web pages, emails or tweets what we used to say in long brochures, workshops or mail packs...

When to use the 'c' word in front of clients...

We’re talking about ‘copywriting’ of course. And there are lots of different ways Writers can make sure that the words you use are working as hard as possible. Here’s a quick reminder of how we can help, and who we’ve been helping in recent months...

“Are you comfortable writing for X audience?” “How about in Y sector?” “Ever written in Z medium?”...

We get asked these questions all the time. And because we’re writing all day, every day, for all manner of organisations, the answer’s almost always, “Yes, can we send you some credentials?” To give you more of an idea of the types of things we do, here’s the long and the short of some projects we’ve been involved in recently...

Do you sometimes need to say a lot in very few words? Perhaps for a strapline, tagline or slogan?...

Writers’ team approach to coming up with ideas for short, memorable lines recently helped us win the pitch to write the slogan for UEFA EURO 2012. This competition is a major occasion on the football calendar and the world’s third-largest sporting event...

Are you involved in projects relating to energy or the environment? Or perhaps you need to cover the writing of a large information project?...

If so, you may be interested to know about a project we worked on for the recently established DECC (Department of Energy and Climate Change)...