Lots of companies are seeing big wins with their content marketing. But lots of others are still putting quantity before quality in the hope something, anything, sticks.
We believe every piece of content you send into the wild has to be there for a reason. A reason with a hefty dose of thinking behind it in the form of a watertight content strategy. One that works hand-in-glove with your wider business and marketing plans.
The good news is that you probably already have a lot of great content and insight right under your nose. It’s inside your CEO’s head. It’s in the conversations between colleagues. It’s in your top performers’ sales pitches. And it’s in the questions your customers ask. Our role is to dig deep to uncover those stories and help you find the clear water between you and everyone else.
We’ll work out the best way (and the best channels to use) to bring your content to life for your audience. Then roll up our sleeves and do the hard work: audits, competitor analysis, research, interviews, workshops, editorial plans, whatever it takes – and, of course, the actual writing and editing. And we’ll make sure you don’t waste the good stuff you already have, repurposing, recycling and rewriting to make it stronger.
Insight papers, research reports and ebooks. Newsletters, blogs and surveys. Articles, scripts, case studies or the whole shooting match. Whatever you need, we can work across your business and agency partners to bring it all together into one coherent content marketing effort.
Clients come to us when they want to:
- analyse and audit their competitors’ material or their own
- develop a long-term content marketing strategy
- research and write content or improve existing content
- train teams to build their in-house content capabilities